Fotorally is an international project to enhance the understanding of the European cultural diversity. The project initially run as a four city collaboration: Amsterdam, Barcelona, Helsinki and Manchester.

Fotorally presents itself as a “game of imagination”. Its goal is to create an online digital matrix of photographs taken by ordinary citizens throughout Europe, capturing the diversity of European cultures and ways of living – European Photo Album.

Anyone in the partner cities can take part in the game and Fotorally will be operated local cultural centers around Europe. Centers are a tool spanning different age groups, social classes and nationalities. Local culture centers reach those citizens who are perhaps not used to visiting the main cultural institutions. In addition, Fotorally pays special attention to elderly people, who still have photo albums and pictures of the ‘old days’ that can be scanned into the online album, thus conserving local cultural heritage.

When a photograph is added in the collection, participants in partner cities in various parts of Europe can submit a “reply” with a picture based on their association or idea from the same theme from their own local perspective. Viewers can then explore the similarities and differences of everyday life in different cultures and in different parts of Europe.

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This project has been funded with support from the European Commission. This publication (communication) reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.